BET is the nation's leading provider of quality content from Black creators and the champion of Black content and culture.
BET linear is in 125 million households and can be seen in the United States, Canada, Brazil, the Caribbean, the United Kingdom, sub-Saharan Africa and France. After a record-breaking 40 years as the leading cable network among Black Americans, BET transformed into the multi-platform media powerhouse that it is today, with business extensions including BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators; BET+, the preeminent streaming service for the Black audience; BET Digital, including BET’s wide reaching social platforms and BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s events and experience business; and BET International, which operates BET around the globe.
BET operates and thrives at the intersection of content, community and culture, serving as the destination for all forms of Black expression as well as the gathering place for Black creators, Black talent, and Black communities. BET’s holistic, varied portfolio of content expertly reflects the Black experience on-screen with powerful, poignant and best-in-class storytelling from the industry’s most-talented Black visionaries, elevating and celebrating these stories in a way that no other brand does. The BET brand uniquely serves as a trusted conduit for leaders, change agents and allies, using its multimedia platforms to amplify critical causes and voices that ultimately empower Black communities and inspire action. BET is more than a network to the Black community, it is the home of Black culture.